Course Structure

1-3 Semester Modules: 

Your degree studies in Global Economics and Business Management begin with an induction week, during which you will take part in an excursion and acquire basic

learning and working techniques to prepare you for the field of business management. In the first-degree phase, you will learn the principles of business management

based on the latest academic knowledge in seminars with an international focus. You will also acquire skills in such important subjects as digital transformation and

business models, operations management, international accounting, marketing and sales, and many others. By focusing on world regions, you will develop your

macroeconomic knowledge right from the start before going on to consolidate and broaden your knowledge in your subsequent studies. You will learn an additional foreign language (e.g. Chinese or Spanish); your choice of world focus region later on in your studies will be based on your selected language. The first-degree phase

also includes course in business English and scientific writing as well as the acquisition of intercultural skills. Around half of the classes are taught in English.

‍

4-7 Semesters Modules: 

Beginning in the second-degree phase, almost all courses will be held in English. In the fourth semester, you will choose your first main focus area. There are three

options available for you to choose from: The focus area in Global Supply Chain Management is designed to enable you to consolidate your understanding of and ability to control company's international value chains. Students selecting the focus area Digital Business and International Business Models will learn how to construct digital business models with an international focus. Those choosing the third alternative of Internationalization and Global Markets will be laying the foundations for a career on an institutional level, in which they will be acting as mediators and disseminators in support of global business developments across national borders. The second focus area, beginning in the fifth semester, is Global Management and Intercultural Competencies. This is where you have a chance to focus on a particular region of the world. For this focus area, you will spend one semester studying abroad at one of our partner universities. The partner university can be located in one of three focus regions, depending on the foreign language that you chose in the first-degree phase. These regions are: EMEA (Europe, Middle East, Africa), AMER (North and South America) and APAC (Asia-Pacific, Australia, Oceania). In the sixth semester, you will additionally complete an international placement in a company or institutional organization. A number of international partner universities offer you the chance to acquire double degree. If you choose to do this, you will be required to complete two theoretical semesters at the university. After completing the subsequent bachelor’s thesis, you will acquire the academic title of Bachelor of Arts. This will enable you either to embark directly on a career or to go on to take a master’s degree and engage in further specialization.

Curriculum

Semester 1 Modules:

‍

Fundamentals of Business Administration, Entrepreneurship, internal.

Management

Microeconomics

Quantitative Methods

Foreign Language 1

Business Language/English Business Communication and Negotiation

‍

Semester 2 Modules:

Digital Transformation

Operations Management

Macroeconomics

International Accounting

Foreign Language 2

Intercultural Studies

‍

Semester 3 Modules:

Marketing and Sales

Corporate Finance

Cost Accounting and Cost Management

Human Resources Management, Organization and Leadership

Foreign Language 3

Business Language /English Scientific Writing

Project Social Engagement

‍

Semester 4 Modules:

International Economics

Sustainability CSR and Compliance Management

Intern. Business Diplomacy and Cross-Cultural Management

Major Field of Study 1

Foreign Language 4

‍

Semester 5 Modules:

Theoretical semester abroad

Strategic Management

Current Issues in Economics

Project Management

Major Field of Study 2

‍

Semester 6 Modules:

Internship semester abroad

‍

Semester 7 Modules:

Elective Sustainability/ Management Discipline

Business Simulation

Revision of Business Theory

Seminar Bachelor's Thesis

Bachelor's Thesis

(be sure to take note of company application deadlines!). See here for details of partner companies.

Perspectives & Job Prospects

Management position in internationally operating companies

International management Consultant

Manager in a competence Centre for markets

Country specialist in a chamber of commerce and industry

Consultant in a chamber of foreign trade

Language Knowledge Required

The language of instruction for 80% of the classes in the Global Economics and Business Management programme is English. The acquisition of a second, additional foreign language is compulsory.

‍